Overview
Brand plans are designed for TikTok Shop sellers and their teams. Every plan includes Dashboardly's core profit and analytics tools; plans differ by included order volume, shop connections, team size, support, and higher-tier features.
The figures below describe the standard monthly Brand plans. Open Settings > Subscription to see the exact monthly or annual options available to your account before you confirm a purchase or plan change.
Plans at a Glance
| Starter | Growing | Pro | Enterprise | |
|---|---|---|---|---|
| Monthly Price | $29 | $79 | $199 | $399 |
| Orders Included per Billing Cycle | 1,500 | 5,000 | 20,000 | 50,000 |
| Flex Rate per Additional Order | $0.01 | $0.008 | $0.005 | $0.004 |
| Monthly Overage Cap | $44 | $80 | $150 | $200 |
| Billable-Order Threshold | 5,900 | 15,000 | 50,000 | 100,000 |
| Shops | 1 | 3 | 5 | 10 |
| Team Members | 2 | 5 | Unlimited | Unlimited |
The billable-order threshold is not an order-import limit. It is the point where the included allowance plus all flex orders covered by the standard overage cap have been billed. Orders continue syncing securely above that threshold, but new post-cap orders are held from customer-visible results until a plan upgrade or approved support release. Dashboard, Profit & Loss, Sales & Profit, and Orders remain available with the previously visible order set. No further flex charges accrue while the cap is exhausted.
Plan Details
Starter -- $29/month
Starter is designed for a seller beginning to track TikTok Shop profit in one shop.
- Orders Included: 1,500 per billing cycle
- Flex Rate: $0.01 per additional order
- Monthly Overage Cap: $44
- Billable-Order Threshold: 5,900 orders
- Shops: 1
- Team Members: 2
- Support: Email support
Growing -- $79/month
Growing is designed for a scaling seller who needs multiple shops and a larger included order allowance.
- Orders Included: 5,000 per billing cycle
- Flex Rate: $0.008 per additional order
- Monthly Overage Cap: $80
- Billable-Order Threshold: 15,000 orders
- Shops: 3
- Team Members: 5
- Support: Priority email support
Pro -- $199/month
Pro is designed for an established brand that needs more order volume, more shops, and unlimited team access.
- Orders Included: 20,000 per billing cycle
- Flex Rate: $0.005 per additional order
- Monthly Overage Cap: $150
- Billable-Order Threshold: 50,000 orders
- Shops: 5
- Team Members: Unlimited
- Support: Priority support and onboarding
Enterprise -- $399/month
Enterprise is designed for high-volume brands operating multiple shops.
- Orders Included: 50,000 per billing cycle
- Flex Rate: $0.004 per additional order
- Monthly Overage Cap: $200
- Billable-Order Threshold: 100,000 orders
- Shops: 10
- Team Members: Unlimited
- Support: Priority support and dedicated onboarding
Enterprise does not include 100,000 prepaid orders. It includes 50,000 orders, then the 200 cap can cover up to 50,000 additional billed orders at 0.004 each. After the cap is reached, later orders remain safely synced but are held from customer-visible results until a plan upgrade or approved support release. Core reporting pages continue to show the previously visible order set. No additional flex charges accrue while the cap is exhausted.
Custom Arrangements
Some high-volume or complex accounts may have a negotiated agreement that differs from the standard plan table. If your account has a custom entitlement, the terms shown in Settings > Subscription, your order form, and your checkout confirmation govern that account. Support may temporarily keep post-cap records visible while a reviewed custom arrangement is pending; this exception does not change billing counters or waive charges already incurred.
How to Choose the Right Plan
Start with your expected order volume and number of TikTok Shops:
- Up to 1,500 orders and one shop: Starter may fit.
- Up to 5,000 orders and three shops: Growing may fit.
- Up to 20,000 orders and five shops: Pro may fit.
- Up to 50,000 included orders and ten shops: Enterprise may fit.
Going above the included order allowance does not stop synchronization. Flex charges apply at the plan's per-order rate until the Monthly Overage Cap is reached. After the cap is exhausted, records continue syncing securely but are held from customer-visible results until a plan upgrade or approved support release. Core reporting pages remain available with the previously visible order set. See Understanding Limits and Overages for the full billing explanation.
Upgrading or Downgrading
- Upgrading: You can upgrade from Settings > Subscription. Review the displayed charge and timing before confirming.
- Downgrading: A downgrade normally takes effect at the end of the current billing cycle, subject to the shop and team limits of the new plan.
- Switching billing frequency: Monthly and annual options are shown in Settings > Subscription. Annual billing is paid upfront; review the checkout confirmation for the exact amount and credits.
Free Trial
Eligible new accounts may see a free-trial offer in Settings > Subscription. The checkout screen shows the trial length, payment requirements, and first billing date before you confirm.