Dashboard & Analytics
Guides for each page in the Dashboardly application.
Agency Branded Reports
Agency Reports turn the financial and operating data for one or more client shops into a client-facing web report and PDF. You can add your agency logo and acce...
Agency Dashboard
The Agency Dashboard gives you one view of the client shops your agency manages. It combines financial performance, team portfolio review, and available TikTok ...
Cohort Retention
The Cohort Retention page groups customers by the shop-calendar month of their first qualifying purchase and shows what percentage return in each later complete...
Customers
The Customers page shows your shop's imported, accessible buyer records, historical Customer Lifetime Value (LTV), customer segments, and purchase histories. Th...
Dashboard
The Dashboard is your home base in Dashboardly. It gives you a quick, at-a-glance view of how your TikTok Shop is performing right now and over any date range y...
Inventory
Inventory is the cost-management workspace for products and SKU variants. It controls product-level defaults, SKU overrides, dated Unit COG and FBS shipping per...
Manual Adjustments
The Manual Adjustments page lets you add income or expense entries that are not automatically captured from TikTok. This is essential for tracking business cost...
Marketing Analytics
The Marketing page brings your TikTok advertising performance data together in the Ad Analytics tab. It tracks campaign spend, TikTok-attributed revenue, orders...
Orders
The Orders page gives you a detailed, searchable list of every order placed in your TikTok Shop. You can search by order ID or customer name, filter by date, st...
Product Overview
Product Overview brings one product's sales, profitability, stock, SKU performance, and daily trends together. Open Sales & Profit, select a product, and choose...
Profit & Loss
The Profit & Loss (P&L) page is your complete financial statement for your TikTok Shop. It can show profit on either a settlement basis or an accrual basis, and...
Profit & Loss Statement Guide
Definitions and formulas behind the metrics shown on the Profit & Loss page. For the page UI walkthrough, see Profit & Loss. GMV (with TikTok Co-funding) is the...
Purchase Journey
The Purchase Journey page (also known as Customer Journey or Cohort Journey) visualizes product-to-product paths across separate purchases by customers acquired...
Sales & Profit
The Sales & Profit page breaks down your financial performance at the product level. While the Dashboard gives you a shop-wide overview and the Profit & Loss sh...