Dashboard & Analytics
Guides for each page in the Dashboardly application.
Cohort Retention
The Cohort Retention page helps you understand how well you retain customers over time. It groups customers into cohorts based on when they made their first pur...
Customers
The Customers page provides a complete view of your TikTok Shop buyers. It tracks Customer Lifetime Value (LTV), segments customers into groups (VIP, Regular, N...
Dashboard
The Dashboard is your home base in Dashboardly. It gives you a quick, at-a-glance view of how your TikTok Shop is performing right now and over any date range y...
Inventory
Inventory is the cost-management workspace for products and SKU variants. It controls product-level defaults, SKU overrides, dated Unit COG and FBS shipping per...
Manual Adjustments
The Manual Adjustments page lets you add income or expense entries that are not automatically captured from TikTok. This is essential for tracking business cost...
Orders
The Orders page gives you a detailed, searchable list of every order placed in your TikTok Shop. You can search by order ID or customer name, filter by date, st...
Profit & Loss
The Profit & Loss (P&L) page is your complete financial statement for your TikTok Shop. It can show profit on either a settlement basis or an accrual basis, and...
Profit & Loss Statement Guide
Definitions and formulas behind the metrics shown on the Profit & Loss page. For the page UI walkthrough, see Profit & Loss. GMV (with TikTok Co-funding) is the...
Purchase Journey
The Purchase Journey page (also known as Customer Journey or Cohort Journey) visualizes how customers move between products across multiple purchases. Using a S...
Sales & Profit
The Sales & Profit page breaks down your financial performance at the product level. While the Dashboard gives you a shop-wide overview and the Profit & Loss sh...