Overview
Once your data is imported, your Dashboardly dashboard becomes your command center for tracking sales, profits, and business performance. Here's a tour of what you'll find.
Main Dashboard
The Dashboard is the first page you see after logging in. It gives you a high-level overview of your business with:
Metric Cards
At the top, you'll see key performance indicators (KPIs) including:
- Revenue — Total sales revenue
- Orders — Number of orders
- Profit — Net profit after all costs
- Profit Margin — Profit as a percentage of revenue
- Average Order Value (AOV) — Revenue per order
Each card shows the current period value and the percentage change compared to the previous period.
Charts & Trends
Below the KPI cards, interactive charts display:
- Revenue and profit trends over time
- Order volume by day
- Comparison with previous periods
Top Products
See your best-selling products ranked by revenue or profit, helping you identify winners and underperformers.
Top Customers
View your highest-value customers by total spend and order count.
Recent Orders
A quick snapshot of your latest orders with status and amounts.
Key Pages
Sales & Profit
Deep dive into sales performance with:
- Revenue breakdown by product, SKU, or time period
- Profit analysis with cost details
- Trend comparisons
Profit & Loss
A full P&L statement showing:
- Revenue — Gross merchandise value
- Cost of Goods — Your product costs (from COGS setup)
- Platform Fees — TikTok commission and fees
- Shipping Costs — Fulfillment and delivery costs
- Refunds — Returned order amounts
- Net Profit — Bottom line after all expenses
Inventory
Manage your product catalog with:
- Current stock levels across warehouses
- Product costs (COGS) management
- Cost history and trends
- Low stock alerts
Orders
Browse all your orders with powerful filtering:
- Filter by date range, status, payment method, fulfillment type
- Search by order ID or customer name
- View order details with line items and financial breakdown
- Geographic distribution map
- Export to CSV
Customers
Understand your customer base:
- Customer LTV — All customers with lifetime value, order count, and last purchase
- Purchase Journey — Purchase flow and product journey analysis
- Cohort Retention — Heatmap showing how well you retain customers over time
Manual Adjustments
Add manual financial adjustments to your records — useful for costs, refunds, or corrections not captured by TikTok's data.
Warehouse
If you use TikTok's fulfillment services, the Warehouse page shows warehouse inventory levels, status, and configuration.
Date Range & Filters
Most pages include:
- Date Range Picker — Select any time period (today, last 7 days, last 30 days, custom range)
- Comparison Toggle — Compare with the previous period
- Shop Selector — Switch between connected shops (top navigation)
Tips for Getting Started
- Set up COGS first — Your profit numbers won't be accurate without product costs. See Setting Up COGS
- Check back after 48 hours — Financial statements from TikTok take at least 48 hours to become available
- Use the P&L report — It's the most comprehensive view of your business health
- Explore Customers — The cohort retention heatmap reveals how well you're building repeat business
- Set up the Daily Digest — Get your key metrics emailed every morning. Enable it in Settings → General → Email Preferences