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Affiliate Metrics
Affiliate metrics track sales generated through TikTok's affiliate and creator programs, along with the commissions you pay. TikTok Shop has two distinct affili...
Cost Metrics
Cost metrics track every expense that comes out of your TikTok Shop revenue -- from the products themselves to platform fees, shipping, and warehouse costs. Und...
Customer Metrics
Customer metrics help you understand who is buying from your TikTok Shop, how much they spend, and whether they come back. These metrics are found on the Custom...
Marketing Metrics
Marketing metrics track your advertising spend, the costs of sample/promotional orders, and the efficiency of your marketing investment. These metrics help you ...
Profit Metrics
Profit metrics tell you how much money you are actually keeping after all costs, fees, and expenses are accounted for. Dashboardly calculates three levels of pr...
Refund & Return Metrics
Refund and return metrics track the financial impact of orders that were returned, refunded, or cancelled. These costs directly reduce your Operating Profit. Un...
Revenue Metrics
Revenue metrics show how much money your TikTok Shop is bringing in. These are the top-line numbers that represent your sales activity before any costs or expen...
What is COGS and How is it Calculated?
COGS (Cost of Goods Sold) represents the direct cost of producing or purchasing the products you sell. Understanding COGS is essential for calculating your true...